Ongoing Research Projects on IP and innovation Expert Insights IP 2024 Conference Prof. Liu Kung-Chung: Arbitration on FRAND Licensing of SEPs by SSOs Mr. Vishnu Menon: Exploring the Use of ADR for Resolving Intellectual Property Disputes Prof. Rohazar Wati Bt Zuallcobley: Navigating the Current Challenges in Intellectual Property Protection in Malaysia Dr. Noor Suhaida Kasri: Financing Intellectual Property The Experience of Islamic Banks in Malaysia Mr. Guo Chenhui: Protecting Your Brand Strategies Against Trademark Infringement and Counterfeiting Prof. Dr. Zinatul Ashiqin Zainol: Green Trademarks and Sustainability ESG and IP: Navigating Innovation and Sustainability Mr. Xu Ran: Better Life Through Innovation Mr. Guo Mingkun: China's Practice on Data Capitalization and Cross-border Data Flows Mr. Lo Khai Yi: Intellectual Property and AI Generated Output Innovating the Future: Frontier Technologies and Intellectual Property IPIRC Seminar Series Prof. Eunkyu Lee: Branding and Intellectual Property Ms. Lim Bee Vian:Spearheading Nation’s Investment Agenda – A Case Study : Malaysia Ms. Cindy Goh Joo Seong:Practical Issues on Trademark, Copyright & Breach of Confidential Information Ms. Cindy Goh Joo Seong & Mr. Loh Heng Yeong: Notable Patent Cases in Malaysia Research Fields